Strategy. Positioning. Messaging. Identity. For many companies marketing in today’s business climate, these are just words. At Yank and Limey, we understand these words to be the language of your brand. We interpret your customers’ needs, your channel’s requirements, and your company’s demands for success and translate it all into a brand that works.

No matter the medium, Yank and Limey will always strive to offer concrete solutions for clients, evolving with their needs, yet holding steadfast to the tenets of successful business acumen. Our leadership combines the experienced capabilities of an award-winning creative director plus the strategic business knowledge of a Washington University MBA… a unique partnership that ensures your message will be on target and intelligently designed.

To help clients get more from their marketing and their business. Our experience within award-winning creative and marketing firms from London to Beijing and Boston to St. Louis enables Yank and Limey to offer strategic creativity that taps the experience of working with international and local corporations alike.

We’ve impacted businesses around the world and across a multitude of industries

Life Science, Technology & Software

From the human genome project to energy management software, we are comfortable with communicating the benefits of high technology.

Food & Beverage

We can tastefully design eye-popping consumer packaging as well as promote sauces, dressings, and beverages to distribution networks.


Sharing the benefits of global aviation services requires the ability to elevate a client's brand to exceed the expectations of their clientele.

Banking & Financial Services

From backyard improvements to boardroom initiatives, relating the value of financial services is a solid performer in our portfolio.

Construction & Architecture

Whether design/build or general contracting, we help our clients build a solid foundation of branding, sales support and awareness.

Healthcare & Medical

Greater efficiency, improved patient safety/outcomes, and overall better quality of life are the prognosis for our clients and those they serve.


Translating marketing challenges into real solutions to excel your business.

In 2009 Ben founded Yank and Limey, a concept he conceived in the early 2000’s. Yank and Limey is a firm that specializes in building brands and developing online and offline marketing materials. Ben has over 25 years of experience producing award winning work. A native of Nottinghamshire, England, he studied in the UK and began his career with one of London’s leading corporate design studios. His career has since been divided between London and St. Louis. Ben has produced work for companies such as Monsanto, Zimmer Holdings, McCarthy Construction, S.M. Wilson, Mackey Mitchell Architects, Job Centre Plus, London Pensions Fund, Data Research Associates, Tripos, Huntco Steel, the United Way and many more.

Paul offers over 29 years of experience on both the client side and agency side of the desk. An instructor of MBA students at several private St. Louis universities, he understands the marketing process inside and out from branding to public relations to digital marketing. He has constructed marketing budgets and plans for large and small organizations and knows how to maximize communications while minimizing investment. Paul has experience in numerous industries with clients that have included Agilent Technologies, Life Technologies, Jet Aviation, Incyte Genomics, Rawlings Sporting Goods and General Dynamics to name a few.