Productivity vs. Quality Control

What’s Your Top Priority in Your Company?


Big Data = Big Disappointment?

A Lesson from the 2016 Presidential Election


From Paris to Perceived Value

How to Know When Your Price is Right


A glass of Pinot Grigio… a Persian cat…

Fake News or Just Good Marketing?


“El Concepto de Venta”

Is the Selling Concept enough for your business?


“You have a great brand, but I hate you!” Part 2

How get her to love your brand


“You have a great brand, but I hate you!”

Timing is everything in how she experiences your brand


Sometimes opportunity doesn’t knock…

Are you ready to jump on an opportunity to increase sales?