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Business

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February 15, 2021

Building solid branding and marketing for manufacturing and engineering firms


by Paul Gassett

January 13, 2021

How Yank and Limey shapes the images of construction and architectural firms


by Paul Gassett

October 19, 2020

International Capabilities


by Ben Franklin

October 19, 2020

Simplifying the Complex


by Ben Franklin

July 7, 2020

Infection Control in Hospitals: Yes, there is an app for that


by Paul Gassett

June 6, 2019

My Greatest Professional Fear


by Paul Gassett

April 30, 2017

Productivity vs. Quality Control

What’s Your Top Priority in Your Company?


by Ben Franklin

November 30, 2016

Big Data = Big Disappointment?

A Lesson from the 2016 Presidential Election


by Ben Franklin

May 31, 2016

Is Social Media Currency the Ultimate “BrandAid”?

(The value of 10,000 Tweets)


by Ben Franklin

December 30, 2015

From Paris to Perceived Value

How to Know When Your Price is Right


by Ben Franklin

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