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strategy

February 15, 2021

Building solid branding and marketing for manufacturing and engineering firms


by Paul Gassett

January 13, 2021

How Yank and Limey shapes the images of construction and architectural firms


by Paul Gassett

October 19, 2020

International Capabilities


by Ben Franklin

October 19, 2020

Simplifying the Complex


by Ben Franklin

April 30, 2017

Productivity vs. Quality Control

What’s Your Top Priority in Your Company?


by Ben Franklin

November 30, 2016

Big Data = Big Disappointment?

A Lesson from the 2016 Presidential Election


by Ben Franklin

May 31, 2016

Is Social Media Currency the Ultimate “BrandAid”?

(The value of 10,000 Tweets)


by Ben Franklin

May 30, 2016

Mission “Statement”: Impossible

Are mission statements actually important?


by Ben Franklin

December 30, 2015

From Paris to Perceived Value

How to Know When Your Price is Right


by Ben Franklin

August 30, 2015

A glass of Pinot Grigio… a Persian cat…

Fake News or Just Good Marketing?


by Ben Franklin

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