ICP Medical is part of a highly dynamic industry… the U.S. healthcare system. A new website that reflects the benefits of the cost savings of their infection control products was critical to the success of the company, and to the overall financial health of their customer base… hospitals, the government, and GPO’s.
With the potential to take this product line into numerous new markets, it was critical that ICP rethink it’s current brand and plan for future expansion beyond the healthcare market. Yank and Limey established a collateral system, email newsletter, videos, and PR that has established a solid foundation from which this company can continue its trajectory of growth.
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Services provided:
Strategy & Positioning
Branding & Design
Web Development
Packaging
Trade Show
Advertising
Video
PR
Copywriting
