When asked what defines a brand, many will say “the Nike swoosh”, or “Starbucks mermaid”. That’s because the most visual element of a brand tends to be its brandmark, or logo. In this fast-paced, short-attention span riddled modern marketplace that all businesses find themselves in, a solid logo makes the difference between cutting through the clutter and just being another piece of the clutter.
Yank and Limey approaches brandmark development with very serious intentions… to make the mark work to become an identifier that allows an individual to associate your logo with your brand promise. Combine that logo with a great customer experience and you have the making of a brand that works. Not entertains. But works to help you sell.
Experience our brandmark/logo process that begins with a strategic persona plan to ensure that the logo that is created resonates who you are and, at the same time, what your clients want/need from you.
We’ll guide you in the right direction and help you build a brand that works visually and becomes your identifying symbol of business success.
Here are a few of the logos we’ve developed over the years using this very process.
