logo
logo
  • About Us
  • Our Work
  • Services
  • Blog
  • Contact
  • Search

Major Peters

How do you improve on a classic?

That’s exactly the challenge the brand mixologists at Yank and Limey faced when re-branding the crowd-pleasing favorite Major Peters’ Bloody Mary Mixes. But even the most renowned brand needs a refresher every now and again. Yank and Limey answered the call with a new twist on an old favorite:

• Updated Major Peters’ logo and character: we brought the Major into the 21st century by introducing his great grandson as the newest Major to carry on the Peters’ legacy of great taste

• New packaging and labels for all three delicious flavors

• New collateral to help distributors and brokers share the message of: “New look with the same great taste”

• New website with store and restaurant locator so everyone could find their favorite flavor… Original, Hot & Spicy and The Works

• Check out our video on Major Peters’ to the right. Cheers!

— –

Services provided:

Branding & Design
Web Development
Packaging
Trade Show
Advertising
Video
PR
Copywriting
Social Media


Share
  • Prev
  • Next

© Copyright 2009-2020    I    Yank and Limey, Inc.    I    All Rights Reserved