That’s exactly the challenge the brand mixologists at Yank and Limey faced when re-branding the crowd-pleasing favorite Major Peters’ Bloody Mary Mixes. But even the most renowned brand needs a refresher every now and again. Yank and Limey answered the call with a new twist on an old favorite:
• Updated Major Peters’ logo and character: we brought the Major into the 21st century by introducing his great grandson as the newest Major to carry on the Peters’ legacy of great taste
• New packaging and labels for all three delicious flavors
• New collateral to help distributors and brokers share the message of: “New look with the same great taste”
• New website with store and restaurant locator so everyone could find their favorite flavor… Original, Hot & Spicy and The Works
• Check out our video on Major Peters’ to the right. Cheers!
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Services provided:
Branding & Design
Web Development
Packaging
Trade Show
Advertising
Video
PR
Copywriting
Social Media
