The relationship began with a need for a sign for the Paper & More retail store. We backed up the bus and conducted competitive research, positioning exercises, messaging development and incorporated all this into a solid brand. We also conducted PR, organizing an interview with Shaughnessy president, Ed Kniep IV, and KMOV-TV’s Kristen Cornett for a Go Green story that aired on the news, offering free exposure to millions of viewers throughout the St. Louis metro area.
The solid foundation of the Paper & More brand was leveraged to create visually compelling interior signage throughout the store. The “green” recycled message was continued through collateral via a swatch book, as well as promotional flyers and signs, to help drive sales. The brand was also incorporated into the new Paper & More web site.
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Services provided:
Strategy & Positioning
Branding & Design
Web Development
Environmental Graphics and Signage
Advertising
PR
Copywriting
