Power Maintenance & Constructors had a need for identifying what makes them unique in a rather niche marketplace, not to mention the need for a new identity that took a very outdated brand and brought it into the 21st century to truly reflect the sophistication of their services. Yank and Limey conducted research to uncover insights that customers and internal staff provided and the result was a strong, concise message about what makes PMC so successful and desirable to work with.
This foundation was leveraged in the creation of the logo, tagline, and all communications, including letterhead and business papers, a corporate folder and brochure, and a web site that houses a portal for customers and internal personnel.
Recognition – Award winner at the 15th annual American Institute of Graphic Arts (AIGA) design show in the Branding category.
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Services provided:
Strategy & Positioning
Branding & Design
Web Development
Copywriting
